Thursday, July 10, 2025

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AT BERKSHIRE BUSK!: Week of July 10, 2025

Saturday nights feature an artisan market on Railroad Street.

Homes with Porches

What's better than relaxing on a porch on a summer day? We have great porch properties offered by Sheila Thunfors of Stone House Properties, Berkshire Property Agents, Mary Jo Piretti of Piretti Real Estate and Wheeler & Taylor Real Estate.

Main Street Hospitality, owners of the Red Lion, purchase Briarcliff Motel, diversifying the group’s holdings

"In some ways the Briarcliff is a great alternative to an Airbnb. It's a motel, but it's warm and welcoming. It's a hip, chic environment but not expensive." -- Main Street Hospitality CEO Sarah Eustis

Does Hotel on North signal revival of Pittsfield as Berkshire economic hub?

Pittsfield is experiencing a hotel boomlet. The Hotel on North opened early in June. In July, hotelier Vijay Mahida will open a 95-room Hilton Garden Hotel. The hospitality business requires a steady stream of guests, and Hotel on North plans to use a number of different tools to increase occupancy. Main Street CEO Sarah Eustis said. “We’re going to manage our rates very carefully. It’s a fine art.” Main Street will also wage an aggressive PR campaign “that goes way beyond the Berkshires.”

Hotel on North revives Pittsfield’s spirits and hopes for city center

“This is a gift to the Berkshires. We need to think of it as one county — that’s how we’ll succeed.” -- Eva Sheridan, Senior Vice President of Human Resources at MountainOne Bank

BerkShares Business of the Month: The Red Lion Inn

"Our business is inextricably linked not only with the cultural institutions that make the Berkshires such a rich place to live, but also to the economic development of the area and the well-being of the people that work for us." -- Sarah Eustis, CEO of Main Street Hospitality Group
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