With humor, artistic-homage, and grace, “Angry, Raucous, and Shamelessly Gorgeous” packs a punch as it explores artistic ownership, generational identity, and jungle-red nail polish.
"In some ways the Briarcliff is a great alternative to an Airbnb. It's a motel, but it's warm and welcoming. It's a hip, chic environment but not expensive."
-- Main Street Hospitality CEO Sarah Eustis
“It essentially will be the same building with a few modifications — these will go back in time,” and make the renovated Searles “much more historically accurate.”
-- Architect Rolph Biggers
Pittsfield is experiencing a hotel boomlet. The Hotel on North opened early in June. In July, hotelier Vijay Mahida will open a 95-room Hilton Garden Hotel. The hospitality business requires a steady stream of guests, and Hotel on North plans to use a number of different tools to increase occupancy. Main Street CEO Sarah Eustis said. “We’re going to manage our rates very carefully. It’s a fine art.” Main Street will also wage an aggressive PR campaign “that goes way beyond the Berkshires.”
“This is a gift to the Berkshires. We need to think of it as one county — that’s how we’ll succeed.”
-- Eva Sheridan, Senior Vice President of Human Resources at MountainOne Bank
