Fiona’s Findings: Fashion forecast for 2015 — The Zeitgeist

The concept of "one-for-one" or shopping with meaning is taking a front seat; whether brands are selling apparel, eyewear or even a toothbrush.

My 2015 fashion forecast is that fashion has long been considered frivolous. Now the concept of “one-for-one” or shopping with meaning is taking a front seat; whether brands are selling apparel, eyewear or even a toothbrush. Consumers are starting to care more about where and how brands get and serve their products; social responsibility is part of the future of fashion. This is the spirit of the time.

What will not change, however, is the coolness of owning a jeans jacket; that is always in style.

Happy 2015.