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Terry Cowgill
Business consultant Michael Cohen, left, and Chris Weld, founder of Berkshire Mountain Distillers, answer questions from the audience about their planned cannabis facility on North Main Street in Sheffield, Massachusetts, during a public information session at Sheffield Town Hall on Tuesday evening (March 27).

Another Berkshire pot emporium: Sheffield distiller proposes marijuana facility

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By Wednesday, Mar 28, 2018 News 8

Sheffield — Since recreational marijuana was legalized in Massachusetts through a 2016 ballot initiative, observers have warned that out-of-town investors and entrepreneurs would come crawling out of the woodwork to get in on the ground floor of a burgeoning industry that has the potential for huge profits.

It remains to be seen how great the profits will be, but in the case of a developer planning a cannabis facility in Sheffield, there is no woodwork to crawl out of. Christopher Weld, who is proposing a facility on 1375 North Main St., is well-known in the town as the founder and owner of Berkshire Mountain Distillers.

About 25 people attended the information session. Photo: Terry Cowgill

Weld and business partner Michael Cohen, a Great Barrington marketing consultant and tech investor, want to grow, manufacture and sell cannabis products on a business-zoned property on Route 7, north of town.

The nearly four-acre lot, owned by Great Barrington builder George Soudant since 2014, is the former site of the old Shea’s Pine Tree Inn, which closed almost 20 years ago, was sold at auction in 2002 and demolished in 2015.

As required of anyone seeking a cannabis license in the state, Weld and Cohen held a public information session Tuesday night (March 27) at Sheffield Town Hall. The session attracted about 25 people, some of whom supported the proposal or were lukewarm toward it. Others were openly hostile – more on that later.

Weld led the audience through a brief PowerPoint presentation that touched on the essential facts of the proposal of his new company, Berkshire Welco LLC.

“We’re going to tell you what our plans are and to hopefully quell any fears that you may have in this very nascent industry that is new to all of us,” Weld said.

See video below of the entire presentation, along with a question-and-answer session Weld and Cohen conducted with the audience:

Weld did most of the talking. For 20 minutes, he reviewed the major components of the project including security, prevention of diversion of his product to minors, community impacts and the mitigation of nuisance issues associated with the facility. He also cited some statistics about adult use.

Weld frequently touted the host agreement Berkshire Welco signed with the town last week. Click here to see the five-year agreement approved by the Sheffield Board of Selectmen March 20. Weld emphasized that the agreement included a provision, allowed by state law, that calls for a so-called annual “community impact fee.” The fee, which Weld said could be worth hundreds of thousands of dollars annually, will be in the amount of 3 percent of gross retail sales of usable marijuana.

“It’s the only industry I know of where part of your earnings goes directly to the community,” Weld explained.

Weld said he and Cohen are looking to grow on as much as 40,000 square feet of the property, or about an acre – some indoors, some outdoors and some in greenhouses. The product will be grown pesticide-free. The state also allows for consumption of cannabis products onsite, but Weld insisted Berkshire Welco is not applying for that kind of license.

The old Shea’s Pine Tree Inn in Sheffield, shortly before demolition. Image courtesy Google Maps

Most of the provisions for security are mandated by the state. Weld described them as “very onerous.” Each employee will be licensed by the state and there will be secure disposal of waste. There will be cameras with motion detectors. Video footage from those cameras will be held for 90 days in high definition.

And that kind of security doesn’t come cheap. Weld said Theory Wellness, a medical marijuana dispensary in Great Barrington, spends $10,000 per month on video storage.

“Every phase from seed to sale is monitored,” Weld said.

As for keeping the product out of the hands of minors, Weld said no one under 21 will be allowed on the premises, the product will be sold in child-proof packaging and his company will host at least three meetings a year to educate youth on the risks associated with the use of cannabis.

Weld and Cohen envision 10 to 20 new jobs will be created to service the demand created by an estimated 30 to 50 customers per day. Some audience members expressed concern that the business model could become stressed when neighboring states such as Connecticut and New York legalize adult recreational use as well. But Weld had an answer that leaned on his marketing ability and trading on the identity of the Berkshires:

“We’re trying to build a brand of the Berkshires and grow nice clean Berkshire-grown cannabis that people will come for.”

One man who did not identify himself hounded Weld about the dangers of marijuana use asked him repeatedly how selling the stuff in town would “benefit the community.” Weld remained calm and reiterated his talking points.

Robert Kilmer, who owns Twin Rivers Farm, a dairy operation in Ashley Falls, asked Weld and Cohen whether they consumed cannabis themselves. After all, Kilmer reasoned, if you’re selling a product like cannabis, doesn’t the town deserve to know whether you use your own product? Weld, however, refused to answer the question, insisting repeatedly that it was “not relevant.”

Kevin Hyams, who has lived in Sheffield since the 1980s, had a few pointed questions. Seated to his right is Sheffield farmer and former selectman Ted Dobson, who has previously expressed an interest in cultivating marijuana. Photo: Terry Cowgill

“I can’t believe that I’m standing here at the Town Hall with my fellow citizens and a cop right over there and we’re talking about putting in an industrial marijuana plant in Sheffield,” said 30-year town resident Kevin Hyams, referring to a Sheffield police officer standing in the back of the meeting room.

Hyams was also concerned about the effect weed being sold in the town would have on Sheffield’s youth. Weld said his product will be quite expensive and he pointed to statistics that show that teen use of marijuana has actually decreased in Colorado, where adult recreational use was legalized in 2013 and sales began the following year. However, that assertion was rated half-true by Politifact.

“I know that I’d much rather have local people and have you be one of the people who is doing this,” said René Wood, a former selectman, to Weld. “You have done an outstanding job with the distillery. It’s a beautiful building. I’ve never heard any complaints about how you conduct your business.”

Hyams asked Weld if the project was “a done deal.” Weld replied that, legally, yes. Berkshire Welco has applied to the state for the appropriate licenses and has made the required filings. The sale and use of recreational cannabis is now legal and, importantly, the town of Sheffield voted for it.

The fact that Sheffield voted for legalizing recreational sales of weed is important because banning cannabis facilities is far more difficult for those towns. The authority to ban marijuana shops hinges on whether the town’s residents voted against the recreational marijuana ballot question last November.

If the majority of a town’s residents voted against the question, officials can ban the shops. If the majority of the town’s residents voted for the measure, as is the case in Sheffield, then only the voters themselves could ban the shops, either through a town meeting or referendum.

Every town and city in Berkshire County, and all but seven in western Massachusetts, voted for the recreational cannabis law. Sheffield, for example, voted for the measure by the overwhelming margin of 62–38 percent, considerably greater than the statewide margin of only 53–46 percent.

In response to a reporter’s question, Weld said the property is zoned for general business and so his facility would be a by-right use and would not require a special permit.

The property at 1375 North Main St. as shown on the town of Sheffield zoning map. Image courtesy Town of Sheffield

Berkshire Welco has applied to the town for retail store processing and commercial greenhouse permits. And its license applications have been received by the state, which will send inspectors to the property. He did not yet know when construction would begin because it’s not clear when the approvals will eventually be received.

Weld was bullish on the effect his facility could have on the local economy: “Our hope is to bring people in and those people, in turn, will buy gas locally, visit local markets and stores and hotels, so I think it should be a boon for tourism.”

As for whether he has the capital to pull it off, Weld replied, “We are starting to raise a bunch of money.”

There has been a flurry of cannabis activity in South County in recent months. A controversial proposal for an industrial-sized cannabis production facility in New Marlborough is still pending before the Board of Selectmen.

Berkshire County farmers, including Sheffield’s Ted Dobson who was at last night’s meeting and spoke briefly, have expressed an interest in cultivating cannabis. And the aforementioned Theory Wellness opened last year in Great Barrington as the county’s first medical marijuana dispensary.

In addition, Monday night (March 26) at the Great Barrington Selectboard meeting, Donna Norman of Calyx Berkshire Dispensary of Otis, who is looking to get into the cannabis business and open a retail store in Great Barrington, addressed the board during the citizen-speak session.

See video below of her presentation to the board:


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8 Comments   Add Comment

  1. John says:

    Time to open up a restaurant across the street called “munchies”…

  2. Carl Stewart says:

    Ignorance and unthinking bias are, as we see in this article, no strangers to the seemingly enlightened Berkshires. Would anyone have the temerity to ask the owner of a store selling wine and beer if she was a drinker? Does anyone ask a physician if he takes OxyContin? The people have spoken…and fairly decisively at that. It is now legal to use marijuana; accept it.

  3. Brendan Burns says:

    Personally, I have known both Mr. Cohen and Mr. Weld socially and on a business level for over 10 years. In addition to being family-oriented Berkshirites they are very experienced and highly ethical business people. In my opinion, since they live, work and have invested they most important part of their lives here they are very suitable candidates to run any business and especially a high profile, growth-oriented one. I am rooting for them.

  4. Art says:

    It amazes me that many towns are over saturated with liquor stores and stores selling beer and wine with nary a comment, and yet discussion of Cannabis is met with a certain amount of citizen outrage. Might I suggest that those who oppose this generally take the time to read what’s going on in states like Colorado, read about violent crimes associated with alcohol abuse and read about the fact that there is no correlation between Cannabis and violent crime or even Cannabis and traffic fatalities.

    If you are opposed to the introduction of business associated with Cannabis and yet not outraged and vocal about removing the sale of liquor from your town, you frankly are either misinformed or a bit of a hypocrite.

  5. Sara says:

    “We are starting to raise a bunch of money…”Don’t invest. There’s a ton of reasons why venture capitalists are not investing in these very risky businesses. If you want in, invest in marijuana addiction centers.

    1. peter greer says:

      Your concern,which I assume includes over aggressive sales tactics (candy flavor ) a la liquor and tobacco are well founded especially as the business becomes more competitive. There should be additional taxes or other offset mechanisms to provide for treatment . However your statement regarding venture capital investing is incorrect . https://www.crunchbase.com/search/principals/bdbd5023fae5a67875739c50d582f7defcee7276 .Personally I would be elated if cannabis became the drug of choice vrs Liquor or tobacco. it would be a massive public health benefit…

  6. Mike says:

    Maine is absolute nirvana for us Marijuana users http://detoxtime4drugs.com/how-long-does-marijuana-stay-in-your-system.html A stunning coastline, beautiful state/national parks, scenic routes and plenty of things to see and do. Most importantly we have cheap real estate and some of the lowest taxes in the nation.

  7. Worm Boi says:

    If impairment is so hard to prove then what’s the problem? When somebody’s been drinking or been up for a week on meth it’s pretty damn obvious. I was glad to hear the employer drug testing issue brought up because it seems to be the most overlooked and under addressed part of legalization. The way it is right now, most of the people who can do it can’t afford it. It’s hard to believe that with all the advancements in science and technology along with the massive changes in perception and acceptance that drug testing http://detoxtime4drugs.com/how-to-pass-drug-test.html hasn’t evolved (or gone away altogether) to a less invasive form that actually tests for ACTIVE THC and administered ONLY with probable cause, not for employment, like in the case the lady in red spoke of which by the way I agree with everyone else that it’s kinda funny how she just slipped in “also alcohol” (the REAL gateway drug) like it wasn’t the MAJOR contributing factor to the accident, but I’ll cut her a little slack because she looks pretty goddamn hot in that dress and boots combo ?. It’s time for the ideology and reefer madness mentality to go away. If marijuana had never been heard of and someone were to discover it tomorrow it would be heralded as the miracle plant that it is.

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